Google Stadia: Future of Gaming or YouTube?

Big gaming news broke out – Google is putting their foot in the door of gaming consoles to compete with giants such as Sony, Microsoft, and Nintendo.

Yet Stadia is not a physical console. In fact, it is a streaming service for gaming that is planned for 2019.

While the news are going hot and many wonder what exactly Google Stadia is. Could Google have the potential to open a new epoch for the world of gaming?

Here is some information that we know about it as of now (19th March 2019).

Streaming Games – Netflix of Gaming?

Based on their Google’s website Stadia will be a streaming service, which means that it can be played on any device that supports it. That is right, it means that you can play Red Dead Redemption 2 on your tablet, phone or even your MacBook (new era for Apple gaming?).

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Google Stadia controller is promised to be adaptable to any device. Theoretically you can pull out your phone and play the latest generation of games with this controller.

The only devices that will not be supported are to their competitors – Xbox One, PlayStation 4 and Nintendo Switch.

The drawback for some people could be a need for high-speed internet in order for Google Stadia to work well. This poses challenges to remote areas in the world, where internet speed is desired to be better.

Would you need a faster internet to play games through streams compared to watching videos?

Yes. According to Gamerant to play games on Stadia (1080p, 60fps) you will require 25 megabits per second. In comparison, Netflix needs 5 megabits/s to watch HD quality movies. Hence to play games smoothly you will require internet 5 times faster than to watch a Netflix.

However, Phil Harrison – Google’s vice president and the manager – assured that Stadia will work with the slower internet, but it is not a recommended setting.

From YouTube to Straight to Playing

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Ryan Wyatt – Head of YouTube’s Gaming – presenting on the importance of Stadia to YouTube creators.

Another promised feature of Stadia is its integration with YouTube videos. In the showcase, it was promised that after watching a trailer for a game you can jump straight to playing it.

Without any downloading or waiting.

It will as easy as clicking on another video on YouTube, but instead of a video, you will begin your game.

In addition Stadia, the controller will allow you to use help from your Google Assistant (if you own Pixel) and film your gameplay that can be instantly placed on YouTube. With that ability, anybody can stream their games or post videos of their glorious gaming moments.

Additionally, you can ‘pin’ an exact moment of your gameplay which will be placed online. Clicking on a ‘pin’ will bring the viewer into the exact same situation from the game and play from there.

YouTube creators might enter a whole new level of audience interaction by allowing them to play the same game from the exact same spot.

Furthermore, it was promised that viewers can actively join the games during their live streaming.

Is It About Gaming Though?

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Taking a step back for a critical look, I have read upon an interesting article from The Verge by Vlad Savov, which argues that Google Stadia is about securing YouTube as a platform, rather than serving gamers.

In his view Stadia is competing not with Xbox, PlayStation or Nintendo; but with Microsoft and Amazon for being primary streaming service.

Historically, Google has one of the most reliable cloud services on the planet. With Gmail, Google Docx, Drive, Photos, Maps and most powerful search engine, one would wonder why they need to conquer the gaming scene.

In 2018 YouTube gained over 50 billion watched hours on gaming related content. YouTube takes 45% of total advertisement revenue from content creators, which averages out to 3.42$ per 1,000 ad views. Through mathematics, we can estimate that Google earned one hundred seventy-one billion dollars from YouTube’s gaming content.

Thus it seems logical that Google is interested in developing easier gaming access for all on YouTube.

Yet, how will such service look like? How much will it cost? Will there be ads that show up every 45 minutes during your gameplay? How will it affect gaming content creators?

Those are still unanswered questions, that we all have to wait and see.

To watch the Stadia announcement, just click on the following link:

 

 

 

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